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Vusion Reporting and Analytics

Vusion’s HD Streaming Cloud delivers powerful, business focused Reporting and Analytics for Internet video viewing metrics. Unlike widely-used low precision metrics that rely on averaging and sampled metrics, Vusion’s Reporting and Analytics provides actual usage metrics gathered directly from the in-browser Vusion FullVu HD Player.

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Minutes Viewed
Vusion Reports show the actual minutes each video is watched. These metrics do not reflect any needed buffering or pre-download, but are 100% focused on end-user viewing minutes for the HD video experience.

Video Popularity
Videos can be ranked and sorted by popularity and changes in popularity over time. Both popular and long-tail content can be tracked with high precision in a single report screen.

Loyalty Reporting
Unique to Vusion, Vusion Loyalty Reporting enables tracking of end user content loyalty metrics. To find out more about why loyal customers are more profitable <link to loyalty page>

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End-User Privacy
Vusion’s in-browser FullVu HD Player is TRUSTe certified and tracks no end-user specific information. All metrics are focused on video assets viewed and do not reveal the specific end-user viewing media.
Individual users can be tracked on our customer’s portals, but viewer identification and end-user details are not passed through to Vusion.

Geographic Tracking and Reporting
Key viewing metrics can be plotted on geographic maps with a precision down to ZIP Code / Postal Code regions (approximately 5 mile radius in Urban and Suburban areas).
Geographic viewing data can be post-processed with area demographic information to obtain higher CPM advertising rates and support consumer reach assertions by media owners and video portals.

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Player Installs
Vusion’s reports track per-portal player downloads / installs and client computer type.

Viewing Details

  • Media asset titles viewed
  • Number of times played
  • Web link path, showing origin video portal and referring page
  • Quality of Service (QoS) for viewer
  • Average viewing time for media assets
  • All metrics are within +/- 1% global precision

Advertising Metrics

  • Advertising network vendor
  • Advertising play time (clock time start/stop)
  • Advertising content category
  • Ad playback count
  • Click through and video pause statistics