Deliver HD without TV
loyalty

Loyalty

Uniqueness And Customer Loyalty Drive Profits

Your unique video & Vusion’s Internet HD services combine to deliver a viewing experience that your customers will pay for.

Vusion Loyalty Measurement Services can give you the data you need to ensure to build a emotionally loyal customer base.

The Problem: Profitable Growth In This Economy

How can you profitability grow your business in these difficult economic times? Some questions to ask:

  • Will cutting costs work over time?
  • Is your company’s value proposition unique?
    • If yes, do you have data that shows your customers agree with you?
    • If no, how can you change it without using your limited cash and resources?
  • Can profitable growth come from obtaining more market share?
  • Are your competitors following conventional wisdom and somehow opening up opportunities for you?

The Solution: Build loyal customers; they are more profitable!

At Vusion, we would like to offer you another alternative to growth. Build loyal customers! Here is the recipe:

  1. Be clear about the uniqueness of your business for your target customers.
  2. Slow down on costly DVD distribution or more in-person events and training.
  3. Innovate in your distribution! Turn your unique expertise into a HD video story for the Internet. See examples here.
  4. Try working with many service providers on eLance to have your video edited or have new language sub-titles and audio added at very affordable prices.
  5. Use Vusion’s cloud services to distribute your story in the best, full-screen HD Internet viewing experience available today to 95% of all PCs and Macs (not just high end computers)
  6. Use Vusion Loyalty Measurement Services (LMS) to measure your end-user viewer loyalty to the viewing & content experience.
  7. Use the LMS metrics to provide insight into what works and what doesn’t work to drive increases in loyalty.
  8. Profitably grow with less risk, less time, less money.

Did you know that a customer loyalty strategy has a higher correlation to increased profitability than does a market share strategy? Why is that? And what is customer loyalty? (Hint: it’s not about cards and points).

Go Beyond Repeat Viewer Metrics

With HD video integrated into your website and web applications, you need more than the standard video metrics to know if your customers value your offerings. The fact that you have a growing number of new visitors or that many of the same people come back to your site might mean they are showing signs of loyalty. But they also might switch to your competitor tomorrow.

Customer Loyalty Ladder:

loyalty ladder

Understanding the Customer Loyalty Ladder and the difference between behavioral loyalty and attitudinal loyalty are key to profitability growing your revenues from video-enabled websites.

loyalty



The white paper covers.

  1. Why should you care about customer loyalty?
  2. Why is loyalty more strongly correlated to growth in profitability than growth in market share?
  3. What is the definition of a loyal customer?
  4. Is customer loyalty the same as customer satisfaction?
  5. How do firms create customer loyalty?
  6. How do you measure customer loyalty?
  7. Should every customer be loyal?
  8. How does Vusion help it’s customers measure attitudinal loyalty?
  9. How do companies build customer loyalty?


Vusion Loyalty Measurement Services (LMS)

In doing market research, it is much better to ask people directly for their opinion rather than try to infer it indirectly through things like thumbs up, thumbs down or stars.

Vusion’s unique loyalty tracking system measures loyalty at the time and place of consumption. It’s called the Vusion Loyalty Measurement Services (LMS). This results in a much more accurate data set than found in general survey’s that come after consumption or use of the media.

The Vusion FullVu Player and Vusion VideoFlow Management System, version 3.0, are designed to help you measure and understand the customer loyalty within your audience and end-users. Some of the examples of what you can do with the Vusion Loyalty Measurement Services are:

  • Survey end users during or after the video for their opinions on the content and the HD streaming experience.
  • View statistics related to they’re viewing and content experience.
  • See the ranking of all surveyed users on the Customer Loyalty Ladder.
  • See individual rankings for each sub-question making up the overall loyalty ranking.
  • Begin to understand the lifetime value of your customers, how much you are capturing and what profit is still waiting to be captures (“money-on-the-table”).
loyalty

This LMS example report shows:

The percent of your end-user viewers at each level of the loyalty ladder. The objective is to move them to the top, partner level.
The customer lifetime value you are capturing (in yellow) and the “money-on-the-table” you are not capturing. You capture more as you move viewers up towards the partner level.

Summary

Understanding customer loyalty and the resulting profitability benefits, can change and simplify your company’s strategy, tactics and execution plans. Vusion’s HD video services, combined with the Vusion LMS, empowers you to begin to make these changes to help drive increases in profitability.

<Footnote:> Please note that the advanced loyalty features have a different pricing plan than the hosting and streaming of videos on the Vusion system. Please talk to your Vusion sales representative for more information. This capability will be available in second calendar quarter of 2009.