Build a Business
Growing In Challenging Times
Profitable growth is a never-ending pursuit for all companies. In these challenges times, growth and maintenance of revenue streams becomes even more critical. The conventional wisdom is to cut back, focus on your core competencies and wait out the storm.
But because everyone else thinks this way too, opportunity emerges. Many new un-met customer needs arise that your competitors are not chasing because of a retrenched, inward focus.
Now is the time to create new profit streams with less time, risk and effort normally found in business as usual. You can broaden your reach to potential customers, innovate and decrease the risk of losing valuable customers by increasing your uniqueness. The starting point is the Internet and HD video with the endless opportunity to innovate with less risk, less cash and more potential, profitable upside.
Innovate in Distribution
Innovation often comes from looking at constraints. What is constraining your growth? If you are a small or medium business, constraints are often around distribution. The cash, resources and people required to expand distribution are constraints to growth.
At Vusion, we provide the infrastructure for a much less costly, less risk and more profitable way to expand your distribution. We offer all the capabilities many small and medium businesses need to deliver their unique capabilities over the web with outstanding, streaming, controlled full-screen HD video. No IT staff required; no upfront fees; no new hardware and software and no hassle.
What type of small and medium businesses could expand their distribution, profitably, with less risk using Vusion’s HD Internet streaming video services? Some examples are here:
- Companies currently delivering DVD based video and want to go to HD. Blue-Ray is too expensive and requires cash well before returns show up.
- Companies delivering in-person events. Events are great experiences but require significant cash and resources before the profits can (or might) show up).
- Faith oriented organizations. The internet can help you reach a much broader audience with your teachings, classes, worship services, music, and other resources.
- Sports of all types. Many small regional sports experts (youth baseball, tennis, hockey, field hockey, soccer and more) are constrained by the number of people they can see locally. (For a great example, look at John Elkin’s effort here: View Elkin Goalie School in our Showcase.
- Special interests and hobbies – reach people interested in your domain (e.g. quilting, horses, animals, gardening, culinary interests, etc.) with new training, contests, all done in high quality video
- Local teachers of musical instruments. Why constrain your skills to just the people you can schedule in a day? Video your lessons and offer them for subscription or pay-per-view using the Vusion services.
- Learning and training. Thousands teachers and professional trainers are constrained by the number of people they can see in person. Create, high quality, HD video courses. Team up with other experts to offer a catalog of capabilities. Look at what iLearningGlobal does by viewing ILearningGlobal Video in our Showcase
The cost of shooting and editing HD video has come down to very, very affordable prices these days. HD cameras are less than $500. Many people from all over the world on www.elance.com are now available 24x7 to help provide professional editing services at very affordable prices. Combine affordable video shooting and editing with Vusion’s new, very affordable HD streaming packages and you can quickly start a new profitable growth stream with much less risk and less cash than traditional distribution methods.
Emerging Content Provider (ECP) – Are you one?
The Internet has been and will continue to be a game changer for many businesses. Traditionally when someone says, content provider, the media and entertainment industry comes to mind. But in the examples above, each of those businesses are content providers. Their “content” is their expertise. It may not be in video format today but it could be. Hence they are emerging.
ECPs have a unique expertise not readily available somewhere else. There is a market for that expertise beyond the local or traditional distribution. Unique expertise combined with a great HD full-screen Internet viewing experience sets the stage for a profitable new growth channel for ECP businesses.
